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Amics de la Terra launches a web to discover products made in the Serra de Tramuntana

Amics de la Terra Mallorca presents today the website

This web-directory aims to facilitate and promote the consumption of products from the Serra de Tramuntana, that is to say, those of origin and local production that, through their production, preserve the natural and cultural landscape of the Serra, allowing their small farmers and artisans to continue conserving it.

Amics de la Terra launches this web, which aims to be a useful tool for both visitors and locals, during the Land Stewardship Week in the Balearic Islands, and the proximity of the World Environment Day.

The web of products and sales points, enabled in 4 languages ​​(Catalan, Spanish, English and German), allows you to search both by product type and by location, making it easy to find both in a simple and practical way.

The 6 product categories let you search among Fruit and vegetables, Jams and honey, Olive products, Wines and liquors, Cosmetics and soaps, and Others, such as lamb meat, dairy products or handmade crafts. The sales points include municipal markets, farmer’s cooperatives, farms with direct sales and small stores that sell all the above categories.

On the other hand, the search engine by location allows you to discover all the available categories closest to the point of interest, within the protected area of “Paratge Natural de la Serra de Tramuntana”.

In addition to the website, Amics de la Terra has carried out volunteer work, together with German tourists, in four days of Land Stewardship in the Barranc de Biniaraix, where dry stone walls were restored and olive groves were maintained with the help of local experts.

These two activities are some results of the pilot project “Protect la Serra de Tramuntana”. This project developed between the end of 2016 and May 2019, has been the result of a collaboration between Amics de la Terra Mallorca, BUND (Friends of the Earth Germany), BTE (experts in sustainable tourism) and DBU (German Public Foundation of the Environment).

The pilot project developed 5 lines of action to study how the conservation of the Serra de Tramuntana could be improved through the involvement of existing and small-scale tourism, taking into account the importance and difficulty of the conservation of this unique landscape, which despite being declared a UNESCO World Heritage, it suffers an increasingly greater environmental pressure, and at the same time, an abandonment of the primary activity responsible, in large part, for the modelling of this landscape as we know it.

Now, with your local shopping, you can help protect the Serra!

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