Agriculture and Food

‘Nefassto’, criticism through creativity

The Mallorca Platform for Waste Reduction, which comprises ALCAIB, Friends of the Earth, GOB, Greenpeace and Fundació Deixalles, celebrated the end of its first anti-advertising competition by presenting the winner with a special ‘re-used’ prize.

The competition’s aim was to condemn (using advertising tools) excess waste and its problems.

Participants had to present a visual document that, using advertising campaigns’ own means, would denounce some aspect of the problems related to waste.

The jury, formed by a representative from each of the Platform’s member organisations, selected a poster submitted under the pseudonym ‘Pep Toni i el dimoni’ as the winning work.

The piece, entitled ‘Nefassto’, uses a clear, strong image to condemn the problems created by the single-use capsules from the well-known coffee machines.

The poster was chosen because:

The winner, Arnau Matas Morell, received a 50€ voucher to use in the Fundación Deixalles second-hand shop in Palma. In addition, the Platform will distribute the winning poster to use as a means of raising public awareness.

(* ‘Nefassto’ plays on the Spanish word ‘nefasto’, meaning ‘disastrous’ in terms of consequences.)